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MKT 6213 - Internet Marketing

(Prerequisite: MKT 3013 or MKT 8072)  Three hours lecture. Introduction  to practical marketing use of Internet technologies,  including basic principles, impact on business and society,  and strategic implications.

Delivery Method: Online, Internet or Web-based
Semester: Summer
Sample Syllabus (pdf)

MKT 8153 - Strategic Marketing Mgmt

(Prerequisite: MKT 3013 or MKT 8072 or equivalent). Three hours lecture. Market strategic analysis, research and planning necessary to effectively match marketing strategies with changing macro, micro and organziational environments.

Delivery Method: Online, Internet or Web-based
Semester: Spring, Summer and Fall
Sample Syllabus (pdf)

MKT 8990 - Special Topic in MKT

Credit and title to be arranged. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. (Courses limited to two offerings under one title within two academic years).

Delivery Method: Online, Internet or Web-based
Semester: Summer
Sample Syllabus (pdf)

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